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Burberry september 2016: see-now, buy-now | das passarelas para a loja


A few months ago, I was having second thoughts about Snapchat — and trying desperately to understand the purpose of sharing non edited contents with strangers and acquainted — when Burberry showed up there and proved me wrong by using this app as a powerful (and resourceful) teaser to their backstages. In fact, since Christopher Bailey has been appointed, in July 2016, as the company’s chief creative officer and CEO, Burberry is looking sharper than ever and has become an example…

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